VANDY VELLUCCI

Key milestones

  • Vandy Vellucci – Repositioning a Saudi-American Fashion Brand
     In 2023 and 2024, we partnered with Vandy Vellucci, a Saudi-American fashion brand specializing in women’s eveningwear and daily fashion. The brand was facing major challenges, including poor ad performance, low-quality photography, and an underperforming website.

    Our contribution was both strategic and operational, covering marketing, digital transformation, managment and human resources:

    • Ad Campaign Management: We funded and launched targeted advertising on platforms like Instagram and Snapchat to acquire customers in Saudi Arabia.

    • Website Revamp: Redesigned the shopify website’s visual and written content, rewriting all product descriptions in a more professional, appealing, and SEO-friendly format.

    • Content Creation: Organized indoor photoshoots for product exhibitions and outdoor branding sessions to showcase the brand image and commercial presence.

    • ERP Integration: Led the digital transformation of the company by integrating all operations, accounting, POS, and warehouses with the Odoo ERP system.

    • HR Support: Provided recruitment and team evaluation services, hiring top-tier talent in manufacturing, design, logistics, and sales from Egypt, Turkey, Saudi Arabia, and Russia.

    • Business Strategy & Market Research: Delivered full business development services, including market analysis, competitor benchmarking, SWOT analysis, and fashion trend forecasting.

    • Event & Catalog Production: Organized international fashion exhibitions in Istanbul (IFCO), and designed multiple branded catalogs to showcase product lines.

    • Visual Marketing Assets: Produced video content, reels, and creative visuals to enhance digital engagement and attract a new customer base.

    This 360° transformation enabled Vandy Vellucci to scale its operations, refresh its brand identity, and enter the market with renewed strength and professionalism.